The pricing of our industry can be confusing, with costs often varying significantly between clinics. So, why is cheaper usually not better?
Things like machine repayments, rent, wages etc that are all variable between location, clinic size, staff employed, services on offer, and financial standing. Then there is insurance, which varies according to the value of the equipment you own, location and building factors; as well as the skills, qualifications and scope of practitioners. As nurses, in addition to paying for our business and contents insurance, we also insure against public indemnity and professional liability – which is not cheap!
@aescendaesthetics we are also constantly upskilling and learning. Attending conferences, enrolling in professional courses and undergoing training. We do this to ensure currency and best practice so that the clinic continuously provides safe and contemporaneous services… but it is a costly endeavour.
Built into prices is the cost of the product, consumables (disinfecting solution, needles etc) and scripting fees. There is huge variability in cost between different brands, the grade of products AND the discount that suppliers offer to clinics. We are talking in vicinity of 100% difference between what larger clinics with high buying power will receive products for, vs smaller boutique clinics. Although some of the larger clinics are able to pass on some of this discount to consumers, they often rely on a different sales model to achieve turnover. That is, high doses/mls and seeing more patients…which can transpire to less time available for each individual.
At Aescend, Milton NSW, we aim to simplify and maximise the patient experience. Rather than adding on ancillary costs such as anaesthetics and scripting, it is all included in the price. We even offer free LED to our patients to help expedite post treatment recovery and minimise downtime. When we quote you for a service that is the comprehensive treatment cost – no hidden extras!